What applies to green claims in marketing?

An environmental claim must be capable of substantiation when it is made, and the evidence rests with the trader. General terms such as climate neutral, environmentally friendly or sustainable, without a substantiated and clearly stated basis, are misleading. Claims about future environmental performance require a concrete plan with interim targets and independent verification, and a label not based on a certification scheme or a public authority may not be used. Misleading marketing can be met with a prohibition order subject to a penalty and with a market disruption fee.