When is an environmental claim unlawful in Norwegian marketing?
An environmental claim is unlawful when it is untrue or misleading about the product's environmental properties and liable to affect the consumer's choice, or when material information the consumer needs is omitted. Claims such as climate neutral or environmentally friendly must be documented at the time the marketing takes place, and the documentation must be held by the trader. The Consumer Authority and the Market Council enforce the rules and may impose coercive fines and infringement penalties.
Source
- Reference
- Marketing Control Act sections 6, 7, 8 and 3 second paragraph
- Acts
- —
- Area
- SME, employment and contracts
- Read date
- 2026-09-09
Other acts in the same area
- Working Environment Act · LOV-2005-06-17-62
- Working Environment Act chapter 15, dismissal and notice · LOV-2005-06-17-62 kap. 15
- Holidays Act · LOV-1988-04-29-21
- Contracts Act · LOV-1918-05-31-4
- Consumer Purchases Act · LOV-2002-06-21-34
- Consumer Complaints Act · LOV-2020-06-23-98
Questions and answers
Next step
Three ways to put the register to work in your own practice.
Start with your task
Litigation
Find support in a judgment
Search guiding decisions, see what became final and follow changes in the law.
In-house, deals
Map the rules in a transaction
Move from theme to act and on to the article that carries the duty.
Compliance
Assess the risk in a process
Risk scoring per legal area, with the sources behind every score.