EU regulatory register · MiCA
Article 29Marketing communications
CELEX 32023R1114 · Read on 2026-08-18
Short answer
1. Any marketing communications relating to an offer to the public of an asset-referenced token, or to the admission to trading of such asset-referenced token, shall comply with all of the following requirements:
Verbatim from the article. Source: NovaCopilot · https://legal.exploreworldai.com/eu/rattsakter/mica-2023-1114/artikel-29 · Short answer as data · Official text
MiCA, crypto-assets in short
Crypto-asset service providers need authorisation, and issuers need a white paper. Stablecoins have special rules.
Source: NovaCopilot
Official text
Read from the EU Publications Office for this CELEX number. The wording stands as published; nothing here is rewritten or summarised.
1. Any marketing communications relating to an offer to the public of an asset-referenced token, or to the admission to trading of such asset-referenced token, shall comply with all of the following requirements:
(a)
the marketing communications are clearly identifiable as such;
(b)
the information in the marketing communications is fair, clear and not misleading;
(c)
the information in the marketing communications is consistent with the information in the crypto-asset white paper;
(d)
the marketing communications clearly state that a crypto-asset white paper has been published and clearly indicate the address of the website of the issuer of the asset-referenced token, as well as a telephone number and an email address to contact the issuer.
2. Marketing communications shall contain a clear and unambiguous statement that the holders of the asset-referenced token have a right of redemption against the issuer at any time.
3. Marketing communications and any modifications thereto shall be published on the issuer’s website.
4. Competent authorities shall not require prior approval of marketing communications before their publication.
5. Marketing communications shall be notified to competent authorities upon request.
6. No marketing communications shall be disseminated prior to the publication of the crypto-asset white paper. Such restriction does not affect the ability of the issuer of the asset-referenced token to conduct market soundings.
Follow-up questions
The text is quoted from the official source and is not legal advice. A national court reads the language version that binds in its jurisdiction.
Verifiable trust signals
- Source-linked answers and explicit evidence gaps
- Obligations, controls, risks and consequences
- Stable objects and verifiable checksums
- Rule-based objects, optional source-linked reasoning
- Model card, source status and audit