When is a commercial practice misleading?
A commercial practice is misleading where it contains untrue statements, or other statements capable of deception, about material features such as availability, price, characteristics or the identity of the trader, and is liable to cause the consumer to take a transactional decision they would not otherwise have taken.
Share this page
Source
- Source
- Act Against Unfair Competition, section 5
- Acts
- Act Against Unfair Competition
- Area
- Contract, trade and consumer
- Checked
- 2026-09-21
Questions
Next step
Three ways to put the register to work in your own practice.
Start with your task
Litigation
Find support in a judgment
Search guiding decisions, see what became final and follow changes in the law.
In-house, deals
Map the rules in a transaction
Move from theme to act and on to the article that carries the duty.
Compliance
Assess the risk in a process
Risk scoring per legal area, with the sources behind every score.