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Court of Justice of the European Union · Order

C-91/09Eis.de GmbH v BBY Vertriebsgesellschaft mbH

Decided
2010-03-26
ECLI
ECLI:EU:C:2010:174
CELEX
62009CO0091
Finality
Final, the decision cannot be appealed

The court's own keywords

First subparagraph of Article 104(3) of the Rules of Procedure - Trade marks - Internet - Keyword advertising - Display, on the basis of a keyword identical to a trade mark, of an advert of a competitor to the proprietor of that trade mark - Directive 89/104/EEC - Article 5(1)(a).

Interprets

    Read from EU:s publikationsbyrå, Cellar (EUR-Lex och CURIA) on 2026-08-22.

    The row repeats what the source states. It is not a summary, not a conclusion about any single case and not legal advice.

    Verifiable trust signals

    • Six fixed blocks, one source per line
    • No sentence written by a language model
    • Engine version and read date on every answer
    • No customer data, no documents, no advice
    • Model card and audit published under the EU AI Act

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