Court of Justice of the European Union · Order
C-91/09Eis.de GmbH v BBY Vertriebsgesellschaft mbH
- Decided
- 2010-03-26
- ECLI
- ECLI:EU:C:2010:174
- CELEX
- 62009CO0091
- Finality
- Final, the decision cannot be appealed
The court's own keywords
First subparagraph of Article 104(3) of the Rules of Procedure - Trade marks - Internet - Keyword advertising - Display, on the basis of a keyword identical to a trade mark, of an advert of a competitor to the proprietor of that trade mark - Directive 89/104/EEC - Article 5(1)(a).
Interprets
Read from EU:s publikationsbyrå, Cellar (EUR-Lex och CURIA) on 2026-08-22.
The row repeats what the source states. It is not a summary, not a conclusion about any single case and not legal advice.
Verifiable trust signals
- Six fixed blocks, one source per line
- No sentence written by a language model
- Engine version and read date on every answer
- No customer data, no documents, no advice
- Model card and audit published under the EU AI Act