Court of Justice of the European Union · Judgment
C-323/09Interflora Inc. and Interflora British Unit v Marks & Spencer plc and Flowers Direct Online Ltd
- Decided
- 2011-09-22
- ECLI
- ECLI:EU:C:2011:604
- CELEX
- 62009CJ0323
- Finality
- Final, the decision cannot be appealed
The court's own keywords
Trade marks - Keyword advertising on the internet - Selection by the advertiser of a keyword corresponding to a competitor’s trade mark with a reputation - Directive 89/104/EEC - Article 5(1)(a) and (2) - Regulation (EC) No 40/94 - Article 9(1)(a) and (c) - Condition that one of the trade mark’s functions be adversely affected - Detriment to the distinctive character of a trade mark with a reputation (‘dilution’) - Unfair advantage taken of the distinctive character or repute of that trade mark (‘free-riding’).
Interprets
Read from EU:s publikationsbyrå, Cellar (EUR-Lex och CURIA) on 2026-08-22.
The row repeats what the source states. It is not a summary, not a conclusion about any single case and not legal advice.
Verifiable trust signals
- Six fixed blocks, one source per line
- No sentence written by a language model
- Engine version and read date on every answer
- No customer data, no documents, no advice
- Model card and audit published under the EU AI Act