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When can an advertising claim be deceptive under the FTC Act?

Section 5 prohibits deceptive acts or practices in or affecting commerce. The FTC evaluates the representation, omission or practice from the perspective of a reasonable consumer and whether it is material, while objective claims generally require a reasonable basis before dissemination.

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Source

Source
15 U.S.C. § 45(a)(1)
Source
Federal Trade Commission
Area
FTC Act consumer protection
Source type
statute
Status
In force
Authority
Federal Trade Commission
Checked
2026-09-22
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Questions

When is a business practice unfair under FTC Act Section 5?15 U.S.C. § 45(a)(1) and (n)Do FTC Act rules apply to claims about an AI product's performance?15 U.S.C. § 45(a)(1)Can the FTC require a company to produce reports and records?15 U.S.C. § 46(b)

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