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proceed)","paragraph_id":"para_1"},{"text":"12 June 2025 ( * )","paragraph_id":"para_2"},{"text":"( Appeal – EU trade mark – Determination as to whether appeals should be allowed to proceed – Article 170b of the Rules of Procedure of the Court of Justice – Request failing to demonstrate that an issue is significant with respect to the unity, consistency or development of EU law – Refusal to allow the appeal to proceed )","paragraph_id":"para_3"},{"text":"In Case C‑21/25 P,","paragraph_id":"para_4"},{"text":"APPEAL under Article 56 of the Statute of the Court of Justice of the European Union, brought on 16 January 2025,","paragraph_id":"para_5"},{"text":"Puma SE, established in Herzogenaurach (Germany), represented by M. Schunke and P. Trieb, Rechtsanwälte,","paragraph_id":"para_6"},{"text":"appellant,","paragraph_id":"para_7"},{"text":"the other party to the proceedings being:","paragraph_id":"para_8"},{"text":"European Union Intellectual Property Office (EUIPO),","paragraph_id":"para_9"},{"text":"defendant at first instance,","paragraph_id":"para_10"},{"text":"THE COURT (Chamber determining whether appeals may proceed),","paragraph_id":"para_11"},{"text":"composed of T. von Danwitz, Vice-President of the Court, N. Jääskinen and A. Arabadjiev (Rapporteur), Judges,","paragraph_id":"para_12"},{"text":"Registrar: A. Calot Escobar,","paragraph_id":"para_13"},{"text":"having regard to the proposal from the Judge-Rapporteur and after hearing the Advocate General, A. Biondi,","paragraph_id":"para_14"},{"text":"makes the following","paragraph_id":"para_15"},{"text":"Order","paragraph_id":"para_16"},{"text":"1         By its appeal, Puma SE seeks to have set aside the judgment of the General Court of the European Union of 6 November 2024, Puma v EUIPO – Zheng (Representation of an emblem) (T‑544/23, EU:T:2024:787), by which the General Court dismissed its action for annulment of the decision of the Four …","paragraph_id":"para_17"},{"text":"The request that the appeal be allowed to proceed","paragraph_id":"para_18"},{"text":"2         Under the first paragraph of Article 58a of the Statute of the Court of Justice of the European Union, an appeal brought against a decision of the General Court concerning a decision of an independent board of appeal of EUIPO is not to proceed unless the Court of Justice first decides that it should be allowed to do so.","paragraph_id":"para_19"},{"text":"3         In accordance with the third paragraph of Article 58a of the Statute, an appeal is to be allowed to proceed, wholly or in part, in accordance with the detailed rules set out in the Rules of Procedure of the Court of Justice, where it raises an issue that is significant with respect to the unity, consistency or development of EU law.","paragraph_id":"para_20"},{"text":"4         Under Article 170a(1) of the Rules of Procedure, in the situations referred to in the first paragraph of Article 58a of the Statute, the appellant is to annex to the appeal a request that the appeal be allowed to proceed, setting out the issue raised by the appeal that is significant with respect to the unity, consistency or development of EU law and containing all the information necessary to enable the Court of Justice to rule on that request.","paragraph_id":"para_21"},{"text":"5         In accordance with Article 170b(1) and (3) of the Rules of Procedure, the Court of Justice is to rule as soon as possible on the request that the appeal be allowed to proceed; that decision is to take the form of a reasoned order.","paragraph_id":"para_22"},{"text":"Arguments of the appellant","paragraph_id":"para_23"},{"text":"6         In support of its request that the appeal be allowed to proceed, the appellant submits that the single ground of its appeal, alleging infringement of Article 8(1)(b) and Article 8(5) of Regulation (EU) 2017/1001 of the European Parliament and of the Council of 14 June 2017 on the European Union trade mark (OJ 2017 L 154, p. 1), raises an issue that is significant with respect to the unity, consistency or development of EU law.","paragraph_id":"para_24"},{"text":"7         In particular, the appellant submits, in essence, relying on the case-law resulting from, inter alia, the judgments of 22 June 1999, Lloyd Schuhfabrik Meyer (C‑342/97, EU:C:1999:323, paragraph 27), of 12 June 2007, OHIM v Shaker (C‑334/05 P, EU:C:2007:333, paragraph 35), of 23 October 2002 …","paragraph_id":"para_25"},{"text":"8         It argues that the General Court based its assessment on a detailed analysis of the signs at issue and not on the overall impression that the mark creates for the relevant public, even though the average consumer does not engage in an analysis of the various details of a mark and must rely …","paragraph_id":"para_26"},{"text":"9         In that regard, the appellant submits that, contrary to what the General Court held in its judgment of 6 November 2024, PUMA v EUIPO – Zheng (Representation of an emblem) (T‑544/23, EU:T:2024:787), the only difference which the relevant public will perceive between the signs at issue is th …","paragraph_id":"para_27"},{"text":"10       According to the appellant, it is therefore necessary, for the purposes of the unity, consistency and development of EU law, to clarify that the average consumer relies on the overall impression given by the signs at issue in a given case and does not carry out a direct comparison of those …","paragraph_id":"para_28"},{"text":"Findings of the Court","paragraph_id":"para_29"},{"text":"11       As a preliminary point, it must be recalled that it is for the appellant to demonstrate that the issues raised by its appeal are significant with respect to the unity, consistency or development of EU law (orders of 10 December 2021, EUIPO v The KaiKai Company Jaeger Wichmann , C‑382/21 P, EU:C:2021:1050, paragraph 20, and of 6 March 2025, Dekoback v EUIPO , C‑775/24 P, EU:C:2025:169, paragraph 11).","paragraph_id":"para_30"},{"text":"12       Furthermore, as is apparent from the third paragraph of Article 58a of the Statute of the Court of Justice of the European Union, read together with Article 170a(1) and Article 170b(4) of the Rules of Procedure, the request that an appeal be allowed to proceed must contain all the informati …","paragraph_id":"para_31"},{"text":"13       Accordingly, a request that an appeal be allowed to proceed must, in any event, set out clearly and in detail the grounds on which the appeal is based, identify with equal clarity and detail the issue of law raised by each ground of appeal, specify whether that issue is significant with res …","paragraph_id":"para_32"},{"text":"14       A request that an appeal be allowed to proceed which does not contain the information mentioned in the preceding paragraph of the present order cannot, from the outset, be capable of demonstrating that the appeal raises an issue that is significant with respect to the unity, consistency or …","paragraph_id":"para_33"},{"text":"15       In the present case, as regards, in the first place, the appellant’s line of argument, summarised in paragraph 7 of the present order, alleging that the General Court failed to have regard to the principles arising from the case-law of the Court of Justice and its own case-law, it must be s …","paragraph_id":"para_34"},{"text":"16       In the second place, as regards the line of argument, also referred to in paragraph 7 of the present order, by which the appellant claims that the General Court disregarded EUIPO’s decision-making practice, it is sufficient to note that the legality of the decisions of the Boards of Appeal …","paragraph_id":"para_35"},{"text":"17       In the third and last place, as regards the line of argument set out in paragraphs 8 to 10 of the present order, relating to the assessment of the visual similarity of the signs at issue, it should be noted that, although the appellant identifies errors of law allegedly committed by the Gen …","paragraph_id":"para_36"},{"text":"18       In any event, it must be stated that, by such a line of argument, the appellant is in fact seeking to call into question the factual assessment made by the General Court relating to the similarity of the signs at issue; an approach which cannot demonstrate that the appeal raises an issue th …","paragraph_id":"para_37"},{"text":"19       In those circumstances, it must be held that the request that the appeal be allowed to proceed submitted by the appellant is not such as to establish that the appeal raises an issue that is significant with respect to the unity, consistency or development of EU law.","paragraph_id":"para_38"},{"text":"20       In the light of the foregoing considerations, the appeal should not be allowed to proceed.","paragraph_id":"para_39"},{"text":"Costs","paragraph_id":"para_40"},{"text":"21       Under Article 137 of the Rules of Procedure, applicable to proceedings on 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