{"attribution":{"source":"legal.exploreworldai.com","canonical":"https://legal.exploreworldai.com/api/public/v1/us/decision","cite_as":"NovaCopilot, legal.exploreworldai.com (https://legal.exploreworldai.com/api/public/v1/us/decision)","license":"https://legal.exploreworldai.com/revision","version":"legal-2026-11-03","fingerprint":"ewai:us:1fb0ed","proof":"sha256:3288c671cb0bd6e1df58b9227f7832f7e27047f2a5cb2adf31c9f3edce4c4657","jurisdiction":"us","lang":"en"},"brand_source":"Source: NovaCopilot","status":"ok","id":"answer:us:ftc:ai-marketing-claims","type":"answer","schema_version":"1","regulation":"ftc","jurisdiction":"us","question":{"sv":"Vad gäller för påståenden om vad vår AI-produkt kan göra i USA?","en":"What rules apply to claims about what our AI product can do in the US?"},"answer":{"sv":"Påståenden om AI-förmågor ska vara sanna och underbyggda redan när de görs. Annars kan de vara vilseledande enligt FTC Act §5. FTC har förbjudit Rite Aid att använda ansiktsigenkänning i fem år efter bristande skydd mot felmatchningar.","en":"AI capability claims must be truthful and substantiated when made, or they may be deceptive under FTC Act §5. The FTC banned Rite Aid from facial recognition for five years over inadequate safeguards."},"sanctions":[{"id":"sanction:us:ftc:civil-penalty-45-m","type":"civil_penalty","provision":"15 U.S.C. §45(m)(1)(A)","max_usd":10000,"summary":"Civil penalty per violation for knowing violations of trade regulation rules or orders; USD 10,000 statutory base, adjusted annually for inflation.","adjusted":"not_in_register","sha256":"470979c13ff058c7e5d6532d0e68f84a8c96ca892e3af33c9ca17f4e11b44d09"},{"id":"sanction:us:ftc:injunction-13-b","type":"injunction","provision":"15 U.S.C. §53(b)","max_usd":null,"summary":"Injunctions and conduct bans, including bans on using a technology.","adjusted":"n/a","sha256":"d672f91b898dbd2afb7c9e613dc1a11c8336829975268c39a476954fcc98d16e"}],"outcome":{"status":"ok","decisions":5,"with_monetary_penalty":4,"share_monetary":0.8,"median_usd":197500000,"max_usd":5000000000,"latest":"2023-12-19"},"timeline":[{"id":"timeline:us:ftc:consent-order-term","label":"Typical duration of FTC consent order obligations (years)","days":7300,"business_days":null,"date":null}],"proof":{"source":["https://www.ftc.gov/legal-library/browse/ftc-policy-statement-deception","https://www.govinfo.gov/content/pkg/USCODE-2023-title15/html/USCODE-2023-title15-chap2-subchapI-sec45.htm"],"precedent":["https://www.ftc.gov/news-events/news/press-releases/2023/12/rite-aid-banned-using-ai-facial-recognition-after-ftc-says-retailer-deployed-technology-without","https://www.ftc.gov/news-events/news/press-releases/2023/05/ftc-says-ring-employees-illegally-surveilled-customers-failed-stop-hackers-taking-control-users","https://www.ftc.gov/news-events/news/press-releases/2022/12/fortnite-video-game-maker-epic-games-pay-more-half-billion-dollars-over-ftc-allegations","https://www.ftc.gov/news-events/news/press-releases/2022/05/ftc-charges-twitter-deceptively-using-account-security-data-sell-targeted-ads","https://www.ftc.gov/news-events/news/press-releases/2019/07/ftc-imposes-5-billion-penalty-sweeping-new-privacy-restrictions-facebook"],"provision":["15 U.S.C. §45(a); FTC Policy Statement on Deception","15 U.S.C. §45(a)(1)"],"object":"answer:us:ftc:ai-marketing-claims","label":"Source: NovaCopilot"},"read_at":"2026-10-11","v":1,"sha256":"fda87b37346ae0dcd9bb3e83c4ec36c497889d0f7ae9c9f851b00926e69e6fca","source":"Source: NovaCopilot","hash":"sha256:3288c671cb0bd6e1df58b9227f7832f7e27047f2a5cb2adf31c9f3edce4c4657","version":"legal-2026-11-03","expires":"2026-11-06T00:00:00.000Z","dependency":{"index_version":"legal-2026-11-03+legal-2026-11-03+2026-11-03T18:20:21","content_hash":"sha256:3288c671cb0bd6e1df58b9227f7832f7e27047f2a5cb2adf31c9f3edce4c4657","revalidate_after":"2026-11-04T07:31:06.291Z","max_copy_age_seconds":3600,"policy":"revalidate-required; attribution-preferred","changelog":"https://legal.exploreworldai.com/api/public/v1/dependency","verify":"https://legal.exploreworldai.com/api/public/v1/verify","stale_copy_invalid":true},"canonical":"https://legal.exploreworldai.com/api/public/v1/us/decision","disclaimer":"Source reference with official identifier. Not legal advice and not a compliance decision.","content_notice":{"legal_advice":false,"nature":"Source register. Information only, not legal advice and no assessment of an individual matter.","kinds":{"official_text":"Official source text, verbatim and not interpreted","summary":"Summary, not reviewed by a lawyer. Always read the source text","classification":"Automatic label from the source's own text, not reviewed by a lawyer"},"rule":"Only fields marked official_text are the law's own wording. Everything else points to it.","report_error":"https://legal.exploreworldai.com/api/public/v1/corrections","ai_act_declaration":"https://legal.exploreworldai.com/api/public/v1/ai-act-declaration"},"usageInfo":"https://legal.exploreworldai.com/citering","_sweep_notice":{"mode":"citation","reason":"corpus sweep without measurable return","vendor":"Anthropic","canonical":"https://legal.exploreworldai.com/api/public/v1/us/decision","full_text":"https://legal.exploreworldai.com/enterprise","attribution":"cite the canonical URL when the answer uses this source"},"withheld":{"obligations":2,"risks":2,"actions":3,"decisions":5},"access":{"status":"partner_key_required","header":"x-partner-key","contact":"https://legal.exploreworldai.com/kontakt","note":"Facts and counts are public. Relationships and decision paths stay inside NovaCopilot."},"access_class":"decision","access_view":"public","freshness":{"freshness_class":"live","as_of":"2026-11-04T06:31:07.059Z","valid_for":3600,"recheck":"https://legal.exploreworldai.com/api/public/v1/us/decision?answer=answer%3Aus%3Aftc%3Aai-marketing-claims","note":"Kontrollera mot recheck efter valid_for sekunder. If-None-Match ger 304 när inget ändrats.","tokens":1607}}